Michael S. Luhrs

Michael Luhrs serves as Vice President of Market Strategy and Solutions for Duke Energy. In this role, he is responsible for bringing integrated solutions across the digital and physical energy infrastructure to provide unique value and solutions nationally.

Michael’s strong focus on innovation, transformation and growth of customer solutions has proven successful with improving and accelerating departments through disciplined innovation, strategy alignment, revenue growth, regulatory adaptation and driving cost efficiencies.

The teams aligned under Michael’s purview are: Home & Business Services, Market Strategy, Connected Communities, Solutions Development, Solutions Partner, Transportation Electrification, and Portfolio Structuring. Collectively, the Market Strategy and Solution team generate approximately $500M in EBIT each year.

The functions of these departments lead the evolution of the business from strategy to solutions development to execution across all customer segments. They cover a broad range of solutions from demand response, non-regulated products (such as behind the meter energy protection and insurance/risk mitigation services), digital infrastructure services, small cell and macro wireless, outdoor lighting, and electrification of transportation.

Michael offers more than 20 years of experience in the energy industry. Known for his excellence in business strategy and operations, Michael is a creative thinker and problem solver. He has a knack for developing client-centered solutions and generating a positive impact to the bottom line.

Before assuming his current position, Michael served as General Manager of Business Excellence for Duke Energy. Prior to the merger with Progress Energy in 2012, Michael served as General Manager of Energy Supply Finance for Progress Energy. He has held several other leadership roles including Resource Planning Manager, Audit Manager, as well as roles in Generation Operations.

Born in Colorado, Michael holds a Bachelor of Science degree in Chemical Engineering, as well as Bachelor of Arts degrees in both Management Finance and Economics, from North Carolina State University. He was also distinguished with Summa Cum Laude and Phi Beta Kappa honors.